Strategic Overview

During 2010, L’Oreal, one of the world’s most recognizable consumer product companies, embarked on the largest new product introduction in its 100 year history. The product launch was for ‘INOA’, a revolution in hair colour that produced no odor and contained no ammonia.

Creative Overview

Phosphorus Media was contracted by LDJ Productions to create and manage all interactive elements for the first runway demonstration. The show was held in New York City and was followed by multiple hair and beauty trade shows in Chicago, St.Louis and Orlando.

Category

• Renders
• Touch Screen